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8 Top WordPress Plugins For Upselling And Cross-Selling
Upselling and cross-selling are sales techniques that help businesses get more sales day in and day out. Let’s help your online store apply the same sales technique using the right plugins in your arsenal, which we’ll cover in this article.
What is upselling and Cross-Selling?
Before we start covering some WordPress plugins that can help you with upselling and cross-selling on your website, let’s first define what they are.
Upselling and cross-selling are two sales techniques that can help prompt a customer to buy a product from you by framing certain products in a particular way.
When upselling, you encourage a customer to buy a similar product at a higher price. On the other hand, cross-selling is when you encourage a customer to buy a product complementary to the one they’re currently trying to buy.
There are plenty of real-world experiences for this, but an easier one would be buying from a fast food restaurant. Upselling is when they ask you if you want to upsize your drink. Cross-selling in this situation is them asking if you would wish to have some fries on the side of your order.
Although upselling and cross-selling are sales techniques that you’re most familiar with when it comes to face-to-face customer interactions, that doesn’t mean you can’t do the same with an online store. Any successful online store should find ways to upsell and cross-sell to its customers. Otherwise, they could miss out on many opportunities to get a sale.
That’s why we’re covering the WordPress plugins next that will help you cross-sell and upsell even with an online store.
When dealing with an ecommerce website creation, you can’t have a complete ecommerce site without a tool that helps launch promotional campaigns for your products in some way. That’s where the plugin OptinMonster can come in and help you.
OptinMonster is an excellent choice of a plugin for creating pop-ups with specific timings to be more impactful.
They’re particularly significant when you want people to get into a product by signing up for something, like an email newsletter or something similar. Either way, these pop-ups are an excellent choice for getting an interested customer to do another desired action on your site.
One of the most popular features this plugin and its users use most often is its ability to turn any image or link into an opt-in form. Another popular feature would be its geo-location targeting, changing your campaign and pop-ups based on the website visitor’s location.
This plugin can detect how long someone has been on your website before they feed the web visitor your promotional pop-up. For example, you can use this when you see that someone has been on your website for a while for a particular product and then prompt them to get a similar effect on your website.
You can also take advantage of the Page-Level Targeting features of this plugin so you can show suitable pop-ups based on which webpage your web user is on.
These features help you create a cross-selling and upselling opportunity for your users at the right time and place.
2. Iconic Sales Booster for WooCommerce
One of the best plugins that is specifically great for cross-selling would be the Iconic Sales Booster for WooCommerce.
This plugin cross-sells an online store by creating product recommendations based on the product page a potential customer is on. They would then show a prompt of a “Frequently Bought Together” section based on the shopping and buying patterns of other customers who bought the same thing some time ago.
Another way the Iconic Sales Booster for WooCommerce can also help cross-selling on your website is by adding product recommendations complementary to the current product right at the bottom of the Add To Cart button. That way, they can add these products together onto their carts at the same time.
You can even change the copywriting for your product recommendations to make these cross-selling approaches more appealing to your potential customers. Aside from that, you can even use this plugin to add discounts to your deals to make your cross-selling strategy more persuasive.
This plugin can also prompt product recommendations after a potential customer has already added something to their cart. A pop-up will confirm that the customer has added the product to their shopping cart, and within that pop-up will be product recommendations similar to the product they just added to the cart.
The potential customer can then seamlessly add these products to their cart without going to another separate webpage that they have to wait to load.
These cross-selling capabilities can make for a seamless shopping experience while giving you as much opportunity to sell to them as possible.
3. WooCommerce One Click Upsell Funnel Pro
The previous plugin we’ve mentioned is beneficial for cross-selling. The next one we will cover would specialize more in upselling, and that plugin’s name would be the WooCommerce One Click Upsell Funnel Pro created by WP Swings.
This particular plugin is suitable for prompting upselling promotions or product recommendations to your customers after purchasing something.
Since you prompt these product recommendations after they’ve bought something already, this plugin can make the shopping experience smoother by not encouraging the customer to purchase the product without re-entering their payment information.
This plugin can also create more competent product recommendations by offering them a product similar to the one they’ve checked out but with an upgraded version. If they accept the offer, it will automatically replace the one in the cart, so they don’t end up double-purchasing anything.
If you’re running a promotional campaign for one particular product in your online store and want to promote that as much as possible, you can use this plugin’s global upsell funnels. These global upsell funnels would then recommend these particular products regardless of which product page a customer is on.
4. WooCommerce Frequently Bought Together
If you want a simple product recommendation plugin for your cross-selling and upselling needs, then the WooCommerce Frequently Bought Together plugin by Premmerce is something you would like.
At around $4.09/month as of writing, this plugin helps you feed product recommendations to customers based on the product they’re currently on. You can even create bundles of products together and show a discount that comes with buying said bundle so shoppers will feel compelled to buy said products together.
Another simple cross-selling or upselling plugin that you can use would be TrustPulse. This plugin works differently from all the others covered in this article because it doesn’t make direct product recommendations.
Instead, this plugin creates pop-ups showing in real-time (or as much as possible anyway) the products that previous customers have bought. That way, shoppers can get product recommendations they may not have otherwise tried if they didn’t see them.
It’s also like social proof since other shoppers see what others have bought from your store.
6. WooCommerce Upsell Plugin
Given the fact that there are plenty of plugins available out there, you might want to get a plugin that’s free at first to help you with your upselling efforts. One example of a plugin that can do that for you is the WooCommerce Upsell plugin.
This particular plugin’s specialty is upselling, but it also has cross-selling functionalities for you to use. For example, your web users will get a non-intrusive pop-up if they ever add anything to their cart and will get product recommendations.
It’s an excellent choice for small businesses that want a plugin with a more straightforward interface and is lightweight so that the website will load faster. If you wish to pair certain products up with one another, like recommending a complementary product B whenever someone buys product A, then this plugin is a great choice.
This plugin provides some templates for you if you don’t want to customize them yourself, but it does have the option for you to customize them. You can also use this plugin for free, but you can upgrade to the Pro version if you want a more robust set of features and capabilities.
These plugins all create an opportunity for you to recommend and sell more products from your online store in one way or another. Therefore, if you want to upsell and cross-sell more in your shop, consider installing at least one of the plugins on this list to help you.