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SEO Tips & Tricks to Boost Website Performance
If you’re a business owner, a website is a must if you want to succeed in a digital environment. The tricky part is to find a way to attract more visitors to your site, in other words, to boost website performance.
You need outstanding content, excellent SEO, and of course, fast page loading speeds.
WordPress is an excellent site builder and content publisher that allows you to create a great user experience by combining features, premium plugins, and other options.
Let’s take a look at some of the most popular SEO tips and tricks that can help you create a memorable website everyone wants to visit.
WordPress SEO Explained
SEO or search engine optimization is essential for ranking your website on Google.
Every site has some kind of SEO strategy in place, and if you stay true to the best practices, good SEO can help you rank your site higher on Google’s SERPs.
The process of search engine optimization includes keyword research, image and video optimization, and content optimization. The goal is to optimize your site so that it becomes more visible and easier to find.
WordPress sites are easier to optimize as the platform already does most of the hard work itself.
Moreover, you can find plenty of tutorials and SEO tips for WordPress sites, so you shouldn’t have a hard time getting started.
Tips On How To Use SEO to Boost Website Performance
There are plenty of ways to improve your WordPress site’s SEO strategy. Some of the tips don’t require a long-term commitment, while others do.
We’ve listed a few useful tips that don’t require too much effort. You don’t have to use all of the tips to increase your site’s SERPs, but if you do, you’ll get the best results. Let’s jump right into it.
Choose a Reliable Hosting Provider
Many people don’t know this, but the hosting provider you choose makes the biggest difference in SEO.
When ranking websites, Google focuses on many different site elements, and the loading speed is perhaps the most important one of all. Therefore, you need a hosting provider that’s reliable and has a spotless reputation.
If you don’t have a site yet, do some research and consider only those providers that have the best speeds. On the other hand, if you’re already a website owner, consider switching to another hosting provider to help improve your site’s SERPs.
Don’t go for the cheapest option, as it will likely damage your site’s performance and leave your data exposed to various security vulnerabilities. Also, consider hiring experts who offer web design services if you want to make the best choice possible.
Use a Theme Designed for Search Engines
The theme you choose for your WP website is extremely important to boost website performance. The theme defines how your site will look as well as the features it can accommodate. Lastly, the theme you choose also plays a role in SEO.
Generally speaking, themes with more elements and features result in slower site loading speeds. The coding behind the theme also affects site performance.
The best approach is to do some research and identify themes build especially for SEO. Choose one of the themes that offer SEO-friendly features, such as new heading tag options.
The good news is that there are plenty of themes for your to choose from, so that shouldn’t be a huge issue. Use powerful themes like Multifox to create an SEO-optimized website.
Install a Free WordPress SEO Plugin
You need an SEO WP plugin to optimize your site, but you can find them in the plugin section right away.
The two most popular options are Yoast SEO and All in One SEO Pack, both of which do an excellent job. Simply log into your admin panel, go to the plugin tab, and select “Add New” to add a new plugin.
Once the plugin is installed, you have to activate it to start using it. Most SEO plugins for WP are packed with useful features that allow you to quickly create a sitemap and optimize your content according to the best SEO practices.
Create a Sitemap that Helps to Boost Website Performance
A sitemap can help you manage your SEO efforts more easily. It’s a list of all pages and content available on your site, and it’s used to help you get an overview of the layout and individual elements. They play an essential role in search engine bot management.
Sitemaps don’t have a direct effect on SERPs, but they are versatile SEO tools that can help you improve your site’s ranking. These maps allow crawlers to scan your pages and see how each page relates to all other ones.
Moreover, a sitemap makes it easier for Google to index your site, and it helps improve content targeting. You can download a WordPress plugin such as Sitemaps or Google XML to help streamline your site’s indexing and overall usability. Here is how to create a Sitemap in WordPress without a plugin.
Use Heading Tags in Your Content
As a sitemap is used to help index your site, heading tags do the same for your content. They are designed to help you structure your content by breaking it into smaller sections. That approach helps increase visibility and readability as well.
Most people don’t know it, but crawlers also scan page headings to make sense of the type of content and what it’s about.
In other words, if you populate your site with long posts that miss heading options, Google’s crawlers won’t be able to make sense of the content.
Moreover, since it won’t be visually pleasing or easy to read, your SERPs will suffer. That’s why it’s always advised to use multiple headings in your articles.
Build Content Around Keywords
Keywords are extremely important when it comes to audience engagement and website ranking. These short phrases are the backbone of your content that helps to boost website performance like anything.
For example, the keyword “home improvement tips” for your next post shares easy tips and tricks for creative home improvement projects. The key here is to use phrases you think most people will use when searching for the same type of content.
The more accurate your keyword predictions are, the higher your site will rank in the SERPs.
If you use the same keyword throughout the text, including headings, title, and content, search engine crawlers will understand what the content is about, allowing them to index your website better. That’s why keyword research plays such an important role in the process. However, if you overstuff your content with keywords, their placement will harm your SERPs.
There are many tips and tricks when it comes to keywords, but we advise you to get a special SEO tool designed to research keywords and track their performance over time.
Tools such as Semrush and others also help analyze backlinking, pinpoint various SEO issues, and provide better solutions.
Use a Responsive Website Design to Boost Website Performance on all Devices
Websites and the way we interact with them have changed a lot in the past few decades. Until only ten years ago, most users surfed the internet using laptops and desktop devices.
As mobile phones became more versatile, many sites were designed as mobile-first platforms, which didn’t turn out that effective, especially for those users who navigate the site from a computer.
That’s where responsive design jumps into action. This type of website design works and looks the same on every device, including smartphones, laptops, tablets, and desktop computers.
Responsive design quickly became the gold standard among website designers, which is why you should take the same approach. Apart from providing the same user experience on every device, Google also prefers responsive websites.
If you have a responsive website, it will rank higher in the SERPs, and you will get more visitors every month.
Optimize Your Images for Improved Website Performance
No matter what your site might be about, your posts probably include images to increase visual appeal and provide more context. Images are also an excellent way of breaking up the text to make it more readable. Images also impact your SEO and page loading speeds.
For example, if you use large images, your pages will low slower and rank lower. The smallest details, including your filenames, also make a difference in the SERPs.
Image optimization should be taken very seriously if you want to increase website traffic.
Apart from making sure that you keep your images compressed, you should also give them accurate names to allow Google to index every image correctly. Descriptive filenames work best, but if you can add a keyword as well, you’ll get the highest SERPs possible.
Final Words on How to Boost Website Performance
WordPress was designed to provide users with the easiest way to optimize their pages.
That’s why this platform is the most popular contact management system out there. It’s easy to use, and it comes with all kinds of plugins that allow users to create unique websites and fantastic user experiences.
The tips and tricks we covered above will help you rank your WordPress site on Google and other search engines, but with that said, you should be aware that it’s a never-ending process.
Trends keep changing, so you have to keep optimizing your site according to the best practices to stay relevant. Good luck with your future optimization efforts.